Access, Locate, Retrieve, and Evaluate Information Locating Books The Kennedy Library owns thousands of books on business administration, management, marketing, finance, and economics. The content level of the books vary from mainstream business and general to scholarly and academic. You can search PolyCAT by Title, Author, Subject or Keyword.
The Library holds more than 700 marketing titles including books on the following marketing-related subject areas: - Relationship Marketing
- Customer Relations
- Consumer behavior -- Psychological aspects
- Consumers -- Psychology
- Marketing -- Psychological aspects
- Business Consultants
- Market Segmentation
- Physical Distribution of Goods
- Product Life Cycle
- Sales Promotion
- Target Marketing
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