Access, Locate, Retrieve, and Evaluate Information Databases MRI Most business faculty and students are familiar with Mediamark and Simmons print volumes. In fall of 2004, Mediamark released a Web version of the print volumes. The online version, like the 20 print volumes, provide accurate and timely information for a variety of media and marketing applications. The online version allows you to create customized reports in Excel and to save or print instantly! Data includes over 450 product categories, including: - Overall incidence of users
- Users by demographics
- Users by media exposure
- Users by readership of nearly 170 magazines
- Volume of usage
- Usage by brand
Answers questions such as:
- What percent of the population uses the product at all?
- What percent uses your brand?
- How does that compare to competing brands?
- What is the demographic profile of the product category?
- Which media reach the users of this category?
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