Access, Locate, Retrieve, and Evaluate Information Databases Factiva
A massive database that delivers detailed company financials, company-to-industry ratios, and full-text articles from over 6,000 business-related sources. Indexes many top advertising and marketing journals including: - Advertising Age
- Adweek
- American Demographics
- Brand Strategy
- Brandweek
- Factiva Advertising & Media Digest
- Journal of Advertising
- Marketing Management
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