Access, Locate, Retrieve, and Evaluate Information

Databases

ABI/INFORM provides in-depth coverage of business issues, management techniques, competitive information, and a variety of other topics. It indexes and abstracts articles from more than 1,000 leading business and management publications, including over 350 English-language titles from outside the United States. More than half of the articles are available in full-text or full-image. Indexes many top marketing journals including:

• Direct Marketing
• Journal of Marketing Research
• Journal of Consumer Marketing
• Journal of International Marketing
• Journal of Marketing
• Journal Of Marketing Theory & Practice
• Marketing Management
• Marketing News
• Marketing Research
• Marketing
• Target Marketing