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Skill Sets
Environmental Scan

Define the Research Topic and Determine Information Needs

Determine the Information Requirements

Assignments can vary from a short five-minute oral presentation to a senior project or master's thesis, with many other possibilities in between -- developing a marketing or business plan, performing an industry analysis, and writing a market research report.

Determine the scope and expectations of the project. For example:

  • Deliver a 15-minute PowerPoint presentation on California's wine industry
  • Write a 10-page report on the investment banking industry for a client
  • Create a Senior Project -- using a variety of technologies -- on the global economic impact of Internet-based commerce

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