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Skill Sets
Environmental Scan

Module 4: International Data

Welcome to Module Four of the Information Competence Website for Marketing.

This Module introduces important secondary resources for securing international market data. Global information includes political environment, economic overview, cultural and development indicators, trade flows and financial data such as current data on exchange rates, international liquidity, international banking, money and banking, interest rates, prices, production, international transactions (balance of payments and international investment position), government finance, and national accounts.

 

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