Module 2: Information Competence Skill Sets
Welcome to Module Two of the Information Competence Website for Marketing.
Module Two examines key critical thinking skills and the research process:
- Define the research topic or problem
- Determine the information needs
- Access, locate and retrieve relevant information
- Evaluate information
- Organize and synthesize data
- Understand the ethical and legal aspects of information
- Communicate information effectively
Module Two provides insight into the entire research process. All examples are framed within a marketing research venue.
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