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Module 1: What is Information Competence?

Welcome to Module One of the Information Competence Website for Marketing.

Module One provides a brief overview and introduction to information competence. Additional readings, Website samples, articles, and standards are provided for students who wish to learn more about information competence and related programs.

In addition to core information competence skill-sets, subject-driven competencies (e.g., company research) and area-driven competencies (e.g., marketing - segmentation) are identified and explained.

Module One serves as an introduction into the complex process of information competence.

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