Information Competence Website for Marketing

Welcome to the Marketing Area Information Competence Website.

This Website was created to teach undergraduate business students basic information competence skills and to provide a framework to introduce key marketing resources. Information literacy or information competence includes the practical skills involved in effective use of information technology and information resources, either print or electronic. An information literate person can:

• Determine information needs
• Locate and evaluate content
• Organize data into a logical format
• Understand the the ethical and legal implications of information
• Successfully communicate knowledge to an audience

The Information Competence Website for Marketing provides a digital learning environment for students to learn at their own pace. Students develop the necessary critical thinking skills and business intelligence gathering techniques needed in today's information-driven society.

Overview

The Information Competence Website for Marketing consists of six modules. Each module examines a different aspect of informational, business, and marketing competencies:

Modules 1 & 2 introduce information competence skill-sets and related concepts.

Module 3 explores secondary and primary marketing resources to scan the environment.

Module 4 discuses international markets and country financial data.

Module 5 introduces Geographic Information Systems.

Module 6 illustrates advanced database searching techniques and concepts.

 

Let's Begin