Vanity google? Sure, we’ve all done it – whether out of boredom or idle curiosity, we’ve all googled our name to see what is “out there” on us. But I can attest that Google isn’t that accurate – google my name, and you get scores of fansites for a celebrity that shares my name! So what to do when you are looking for a particular person and aren’t getting anywhere with Google?

This is where Spock comes in, crawling social networking sites and other sites for personal information. And in the burgeoning world of digital identity management, Spock helps you claim what is yours and refute misinformation. Pretty helpful especially in cases when a potential employer or new beau is looking you up on the web.

SPOCK