Think Vitamin nicely outlines the Ten Commandments for the Chosen Web Designer.
Know these people. Study them. Repeat them outloud. Put them on sticky notes and then affix them to your bathroom mirror. Bonus points if you tattoo them to the underbelly of your forearm.
I was going to highlight the few that I thought stood above the rest, but couldn’t because each of these is golden. Every one of them.
(Okay, okay: visual hierarchy. There. You get one. And also, know thy user.)
(And pay attention to patterns; stay consistent; speak their language; keep it simple.) (Whoops.)