Guy Kawasaki (uber-evangelist marketing wonk) interviews Hartmut Esslinger (frog design founder, industrial designer for Apple products) for the American Express inspiration site, Open Forum. A quick read filled with real nuggets of insight. What is Steve Jobs really like? Why does so much corporate marketing suck? How do you choose a design firm? How do you choose an internal designer? All answered! Take notes, kids.
Oct 21st, 2010 at 12:23 pm
izoel
Hi Marya, thanks have this great sharing with have a good inspiration on this interviews with Hartmut Esslinger it was really good information to find out what products that customer needs by a company, by bisnis internet